You know that branding your small business is important to your success, but did you know these six ways custom-printed t-shirts can help you build a stronger brand identity and promote your business?
In a competitive market, branding helps you stand out from the crowd and earn loyal customers. If you’re trying to create a strong brand identity for your small business, you’ve probably looked into getting your logo printed on t-shirts and other promotional materials.
Some of the benefits of ordering custom-printed t-shirts are obvious from the start. From day one, customers are able to recognise your employees and remember your brand’s logo more easily. But branded t-shirts can do more for your small business than you think – just check out these six surprising benefits to find out how.
1. Free advertising
Getting custom-printed t-shirts for your employees does more than strengthen your brand in-store. When anyone wearing your logo goes out to lunch or stops by the grocery store after work, the people around them are exposed to your brand.
Branded t-shirts essentially turn employees into walking billboards. If your small business is service-oriented and your employees go door to door or business to business, their t-shirts will be even more effective.
2. Higher employee productivity
Believe it or not, uniforms have actually been proven to boost employee morale. Have you ever worked somewhere with a dress code and compared your fashion sense to that of your coworkers? But when everyone’s wearing the same t-shirt, there’s nothing to compare and employees are more focused on their work than whether or not their shirt matches their pants. The fewer distractions there are, the more productive your team will be.
Another way branded t-shirts can increase employee productivity is by giving your team a stronger sense of unity. Wearing the logo connects employees to the brand and makes them feel part of a community that’s working toward the same goal.
3. Giveaway opportunities
Custom printed t-shirts don’t just make great employee uniforms – they also make great giveaway prizes!
Everyone loves being given the chance to win something, and you can get really creative with how you do it. From raffles to customer incentives, such as buying a certain product or shopping on a particular day, giving away branded t-shirts is an easy and affordable way to get more customers in the door and strengthen your brand identity at the same time.
As an inexpensive promotional method with a high return on investment, branded product giveaways are a great way for small businesses with small budgets to build brand awareness in a big way.
4. Impressions last longer than you think
When you buy a radio or television spot, your advertisement only runs for a set period of time. You may reach a large audience, but they’ll only hear or see your ad once or twice. After a while, most of them will forget your brand even exists.
Now think about how long a t-shirt lasts – you probably have shirts in your closet that are more than five years old. A promotional t-shirt with your brand’s logo will continue to be seen long after it’s given to an employee or a customer. Logo t-shirts never go out of style, so you can bet that people will wear them for many years to come.
5. Your business appears more organised
Providing your employees with custom-printed t-shirts makes your business look more professional and organised. To put it bluntly, appearance matters!
Surprisingly, custom t-shirts can also lead customers to assume your business is bigger than it actually is. You might only have two or three employees and work out of your garage, but a strong brand image can put you in the same league as a larger, more established company.
6. Increase customer trust
Customers are more likely to trust someone in a uniform just like you’re more likely to hire someone who dresses well for an interview. A uniform tells customers that an employee has been trained, is knowledgeable about your brand, and can answer any questions they have about your products or services.
Especially if you travel to provide a service or deliver products, wearing a custom-printed t-shirt with your brand’s logo on it creates immediate trust between you and the consumer. It proves that your brand is legitimate and makes customers feel safer doing business with you.
Create Custom-Printed T-Shirts with Monograma
When you need high-quality t-shirts to promote your small business, you can trust Monograma to bring your design to life. Since 1988, we’ve been helping businesses and other organisations brand themselves through a range of custom promotional products from apparel to wine glasses.
Contact us through our website or give us a call at 1300 769 689 to find out how we can help you!