Why Eco-Friendly Products are Great for your Marketing Campaign

Pardon the pun, but global warming has become the hot topic of the past several years. Whether we like it or not, we as humans have a bit of an obligation to reverse or at the very least repair the damage we’ve done to our Mother Earth, regardless of whether we are motivated to do it for Earth herself, the security of future generations, or something a bit less selfless. Regardless, a lot of consumers nowadays – especially younger generations like the millennials and Generation Z – are buying into the whole idea of living “green” lifestyles.

This brings us to the topic of this article. To capitalise on this new “everyday environmentalist” aesthetic, eco-friendly promotional products have entered the market as a new segment of promotional products entirely, and we believe that you can (and probably even should) do the same as part of a wider marketing campaign. Here are a few reasons why.

1. It shows your support for a greener planet

Many companies, be they small or large, local or international, have recently taken measures to implement environmentally conscious policies in their production processes, operations, and even their management. In a lot of countries, companies are actually required to do so in compliance with national or international standards and regulations that limit the amount of harmful waste these companies produce. These green policies can range from implementing basic principles like the three R’s (Reduce, Reuse, Recycle) into the workplace, all the way to partial or even complete redesigns of their products in order to eliminate usage of certain materials that can harm the environment if released or perhaps to cut down on material usage in general.

Clearly these measures have a significant impact on reducing the carbon footprints of companies. But besides the benefits they can bring to the environment, sharp-eyed marketing teams also see some advertising value in companies taking part in the fight against global warming. In the context of this article, then, using eco-friendly products in your giveaways or promotional materials show that your company, at least on the surface, supports the worldwide cause for saving the planet.

2. Eco-friendly products are valuable to your customers

Besides the whole “I care about the planet” vibe you bring to your customers with eco-friendly products, the products on their own aren’t totally useless, either. Just think of a few examples – canvas tote bags, reusable water bottles or tumblers, eco-friendly pens, and just about everything in between. Even without their “green” or “eco-friendly” labels, these types of products are very useful to the average consumer, especially if you give them away for free.

Here at Monograma, we offer a wide range of eco-friendly merchandise that you can use as promotional products for your next marketing campaign. Our selection includes products such as reusable tote bags, desk accessories and writing instruments made out of renewable materials like wood and bamboo. What’s more, ordering from us also gives you the option to have your products customised with your company’s name and logo through screen-printing or other methods. If you are interested in our services, please contact us at 1300-766-689 or logos@monograma.com.au and make an inquiry today.