What do businesses, school varsity teams, and sports or music fans have in common? They all like to wear matching pieces of clothing or accessories. It is widely known in the field of psychology that having a common detail in clothing or accessories – like, say, a colour scheme or a logo – promotes the idea of unity and cooperation in a group. This is why businesses have custom-made work uniforms for their employees and merchandise branded with the company logo. It is why school varsity teams have custom uniforms for all sports events in and out of the school and why sports and music fans purchase and wear merchandise of their favourite sports team or band.
Whatever the case, it’s pretty easy to see that customisation is important. And whether you’re a business owner, a member of a sports team, a fan, or a member of any sort of group, having a uniform with a custom logo will do a lot to show your groups loyalty and pride. In this article, we’ll discuss the ins and outs of custom embroidery services and how you can order one for your group.
Embroidery is only one of many ways to apply custom logos to clothing or accessories and has its own pros and cons. Unlike other methods like screen printing or transfer printing, embroidery is a lot more durable because the process involves physically stitching the design onto the garment. This means that its structure will hold fast and its colours will not fade even after many years and many more washes. Because embroidered logos are stitched on and not simply printed onto the garment, they will stand out both visually and physically with a unique texture.
In most cases, embroidered logos will be more expensive than printed logos; however, custom embroidery does become a bit cheaper in cases where your logo uses a lot of colours, since most embroidery services do not charge extra for additional colours while screen printing services usually do. And because the design and logo will last longer, embroidered items are cheaper in the long run, especially if you plan to use the same design for a long time.
What products can be embroidered?
Embroidery is great for fabric products in general, so they will work nicely on polo shirts and t-shirts, jackets and hoodies, towels of all sizes, bathrobes, caps and beanies, hi vis polos backpacks and other fabric bags.
How do I supply the logo for embroidery?
All custom embroidery services use a process called “digitising” to translate a logo or design into data that can be read by the embroidery machine. At Monograma, we can accept either soft or hard copies of your designs, which will be used as a template for the digitising. If you will be sending a hard copy of the design, make sure the image on the hard copy is crisp and clear. Soft copies should ideally be sent in a vector format, which can be in SVG or a proprietary format like Adobe Illustrator’s AI file. If you do not have a vector file for the design, files like JPEG, PDF, PNG, or BMP files will suffice, as long as they are clear and have a high resolution. The size and complexity of the design will determine the stitch count of the logo and how much is charge you for the embroidery.
What is stitch count?
Stitch count refers to how many stitches it will take to replicate the design you sent us onto your chosen product. As mentioned before, how large and how complex your design is will determine the stitch count of the embroidered logo. Because of this, the stitch count on any particular design will vary quite widely. As with other custom embroidery services, we will give you a more accurate estimate of the stitch count once you have given us your design. However, there is a quick way to approximate the stitch count of your logo on your own: multiply the length of your logo by its width, then multiply the result of that by 2. The final result will give you your stitch count in thousands. For example, if your design is 1 inch long and 2 inches wide, 1” x 2” = 2” then 2 x 2 = 4. This means that your design would have about 4,000 stitches.
What are the limitations, if any, to the colours of my design?
In theory, there is no limit to the number of colours we can embroider onto a design. In the real world however, we are limited by the number of colours of thread we have in stock. Despite this, we do have a very wide range of thread colours at our disposal, and we will do our best to make sure that each of the colours in your design is reproduced accurately in the embroidered output.
Can I have my logo embroidered in more than one location?
Logos can be embroidered on multiple locations on an item, although there are some limits to this. First off, some custom embroidery services will impose a limit on the number of logos that can be embroidered on an item. This may be because of the factory’s limitations but could also be because of the limitations of the product itself. For example, weatherproof jackets often use a tough synthetic fabric that could not be penetrated by the needles of the embroidery machine, so in such a case the logo may be limited to an area where the machine can stitch the logo on. Another thing to consider is the additional cost of multiple embroidered logos. Having additional logos means the entire batch of items to be embroidered have to go through the production line again, which increases the lead time of your order as well as the price.
How long will an order take?
Like the cost, the production time for the order will depend on the size of the order as well as the specifications of your custom logo. For most items a minimum bulk order will take around a week to complete. Because of the more complex nature of the embroidered logo, you will also need to keep in touch with us for another day or two to work out all of the specifics.
If you are interested in getting a quote for a set of embroidered items, don’t hesitate to email us at firstname.lastname@example.org or call us at 1300-769-689